Neal Schaffer Blog

• Influencer Marketing Tools for Brands: Which Platforms to Buy and Which to Skip

  

  Whenever I speak on influencer marketing, one question comes back more than any other: which tool should I buy? Marketers want a single name. A shortcut. The one platform that finds creators, runs the campaign, pays everyone, and proves ROI, all from one login. I wish I could hand you that name. But after teaching […]

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• Twitter Trends: How to Find, Read, and Actually Use What’s Trending on X

  

  Open the Explore tab on X right now and you’ll see a list of trending topics that has very little to do with your business. Politics. A sports score. A celebrity nobody in your industry has heard of. That’s the moment most marketers close the tab and decide Twitter trends aren’t worth the effort. I […]

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• AI Search Engine Optimization: What 12 Months of My Own AI Referral Data Actually Shows

  

  Search is shifting, and you already know it. Google sends fewer clicks than it did two years ago, and some of that demand has moved into ChatGPT, Gemini, Perplexity and Claude. Every marketer I talk to is watching the same thing happen to their own numbers. What is harder to find is what the shift […]

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• TikTok Analytics: How Creators and Marketers Should Read Their Data in 2026

  

  You posted a video. It got 4,200 views. Is that good? Nobody can answer that question for you, and TikTok itself will not answer it either. The app hands you a wall of numbers and walks away. Views, likes, watch time, traffic sources, follower demographics. Very little of it tells you what to do next, […]

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• How to Publish an Article on LinkedIn: A Step-by-Step Guide for 2026

  

  You have expertise worth sharing, and LinkedIn hands you a publishing platform to share it with, no website, no hosting, no separate blog to launch. The hard part is not the writing. It is knowing exactly where to click, what to publish, and how to make sure the article actually gets read once it is […]

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