Neal Schaffer Blog

• Content Planning: The Complete Guide to 15 Essential Elements for Success

  

  Successful content marketing requires a lot more than just creating content and posting it. While doing this might seem fun and creative, you’ll miss out on a lot of opportunities to get the best results. In fact, you might even fail to achieve a good enough ROI to justify the expense. Fortunately, it’s easy to […]

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• What is Content Writing? The Complete Guide to Writing Better Content

  

  I’ve talked a lot lately about the importance of content marketing. After all, besides straight-up advertising, this is one of the most effective ways to build leads and increase sales. However, an important part of content marketing is the creation of the content you plan to post. Whether that’s a short TikTok video, an extensive […]

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• Organic Social Media Strategy: How to Grow Without Paid Ads in 2026

  

  The world of social media marketing is at a tipping point. For years, businesses have poured growing budgets into paid social media to counteract dwindling organic reach. But as ad costs climb and user skepticism toward sponsored content grows, a reliance on paid social is becoming an unsustainable strategy. The question for forward-thinking brands is […]

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• What is an Instagram Broadcast Channel?

  

  Instagram Broadcast Channels are direct communication tools that let creators send one-to-many messages to followers who opt in to join. Unlike regular posts or Stories, only the creator can send messages in these channels, while followers read, react with emojis, and participate in polls. Think of it as a private newsletter meets exclusive fan club, […]

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• 25 Shocking YouTube Stats That Will Change Your Marketing Strategy in 2026

  

  Short-form video platforms like TikTok and Instagram Reels are undeniably popular, but reliable platforms like YouTube remain essential for marketers and businesses. With the right plan and creativity, YouTube delivers exceptional results, backed by compelling stats that showcase its lasting impact. These YouTube stats and performance metrics will help you unlock the platform’s full potential […]

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