Neal Schaffer Blog

• Local SEO: How Small Businesses Can Compete and Win in Local Search

  

  Over the years, especially through the chaos of the pandemic, I watched local entrepreneurs fight to stay visible while competing against bigger brands with deeper pockets. As a Fractional CMO who has worked with businesses of all sizes, and as someone who has written extensively about SEO best practices and digital marketing strategy in my definitive book on modern […]

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• Blog SEO for Small Business: A Step-by-Step Playbook to Rank, Reach, and Convert

  

  I often hear the following: “I publish blog posts, but hardly anyone sees them.” That frustration isn’t about laziness or lack of creativity. It’s about one thing: visibility. Crafting useful content is only half the battle. To get found, shared, and trusted online, you have to think strategically about how search works and how content […]

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• 15 Best AI Marketing Agencies Helping Brands Grow in 2026

  

  AI has officially crossed the line from “interesting experiment” to “board-level expectation.” But if you’re a founder, CMO, or marketing leader trying to hire an AI marketing agency, you’ve probably noticed a frustrating pattern: Many agencies talk about AI like it’s a magic wand. Others are strong at building AI products but weak at connecting […]

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• LinkedIn Videos: The Complete 2026 Guide to B2B Video Success

  

  LinkedIn videos generate 1.4x more engagement than other content formats, and video views on the platform increased 36% year-over-year. If you’re not using video on LinkedIn, you’re leaving reach and influence on the table. Here’s the reality: Most B2B professionals treat LinkedIn video as an afterthought. They upload without strategy, ignore technical specs, or skip video […]

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• What Is SEO Marketing and How Does It Work in 2026? A Fractional CMO Explains

  

  You’ve probably heard “you need SEO” a thousand times. And you’ve probably nodded along while secretly wondering what that actually means for your business. Here’s the thing: SEO marketing isn’t some mysterious black box that only tech wizards understand. It’s simply the practice of making your website visible to people who are already searching for […]

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