Sprout Social

• Social-first brands: Redefining culture and business strategy

  Customers share feedback, ask questions and post about brands they love on social media daily. Yet only 31% of consumers say companies effectively listen Read more...

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• Your definitive guide to LinkedIn engagement rate

  LinkedIn is the leading social platform for B2B companies, yet many brands still struggle to get consistent engagement on their posts. If you want Read more...

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• Employee-generated content is the next big thing for brands

  Brands are getting more comfortable with employees playing public-facing roles. As far back as 2023, social media users were keen to see more frontline Read more...

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• Reddit advertising: Your strategic starter guide

  Reddit advertising is your gateway to one of the internet’s largest and most engaged frontiers: a collection of thousands of highly specific micro-communities. While Read more...

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• How to win at TikTok ads in 2026

  Known for its short-form vertical videos, TikTok is more than just an app for dance challenges and lip-sync trends. The platform has grown exponentially Read more...

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