Jon Loomer

• Detailed Targeting Is Mostly a Suggestion (And Other Updates)

  

  Detailed targeting is now mostly a suggestion. Here’s what changed, why it matters, and other Meta Ads updates from the past week.

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• A Beginner’s Checklist for Meta Advertising

  

  A checklist to help beginners simplify Meta advertising and focus on what actually matters when creating and analyzing campaigns.

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• What Andromeda Wants

  

  Andromeda doesn’t want anything… A phrase I keep hearing from advertisers that just hits wrong is “what Andromeda wants.” They theorize that there’s a certain number of ads or structure or strategy that will make Andromeda happy. “I need to do this because it’s what Andromeda wants,” or “Should I do that to make Andromeda... Read more »

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• Meta Ad Revenue Up 24% as ChatGPT Ads Start at $200,000

  

  Meta ad revenue jumped 24% in Q4 as ChatGPT ads launch with a $200,000 minimum, plus other Meta advertising updates.

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• How to Think About Your Meta Advertising Budget

  

  How to think about your Meta advertising budget based on goals, expected costs, ad volume, and campaign structure.

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