Jon Loomer

• Meta Ads AI Connectors Get More Security Controls

  

  Meta adds more security controls for AI Connectors, giving advertisers better ways to limit access to ad accounts and sensitive actions.

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• What is Custom Attribution?

  

  Some advertisers have a new option when selecting the attribution model. In addition to Standard and Incremental attribution, there’s an option for Custom. This could be worth considering, depending on your setup. What Is It? Here’s how Meta defines it: Optimize ad delivery based on data from a partner or in-house analytics tool you connected.... Read more »

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• Meta Tests Sequenced Events and Preferred Lead Answers for Lead Quality

  

  Meta is testing Sequenced Events and Preferred Lead Answers to help advertisers improve lead quality from instant forms.

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• Exclusion-Only Custom Audiences

  

  Learn how to create and use exclusion-only custom audiences in Meta Ads, including limitations, targeting restrictions, and use cases.

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• 15 Years of Facebook and Meta Advertising

  

  A year-by-year look at how Facebook and Meta advertising evolved from 2011 to 2026, based on 15 years of firsthand coverage.

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