Jon Loomer

• Website Highlights Creative Enhancement

  

  What are Website Highlights? Some advertisers are spotting this new feature, but there aren’t a lot of details about what exactly it is. Let’s take a closer look… Creative Setup When you create a new ad, you may see this new feature during creative setup. Here’s how Meta describes it: We’ll pair images with headlines... Read more »

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• DMA Region and Comscore Markets Geographic Breakdowns

  

  Breakdowns allow you to uncover valuable information in your results by creating rows by various categories like demographics, time, location, and geography. But there are two geographic breakdowns in Ads Manager that are disabled by default. Here’s how you can enable them… Enable New Breakdowns Within Ads Manager, go to the breakdown dropdown menu. Scroll... Read more »

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• 4 Ways to Use Value Rules to Avoid Disabling Advantage+

  

  Learn how to use Meta value rules to solve targeting, placement, and delivery problems without turning Advantage+ off.

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• Special Ad Categories and Algorithmic Targeting

  

  Wait. When did this happen? There’s been an update to special ad categories. Chalk this up to one of those changes that happened quietly, and I can’t confirm when exactly it went into effect. Prior Restrictions Originally, advertisers couldn’t use algorithmic targeting options when promoting a special ad category. When I wrote about Advantage+ Audience... Read more »

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• First Conversion Optimization Reporting Bug

  

  This explains some things… If you were seeing inconsistencies with First Conversion optimization, you’re not alone. Meta’s acknowledged the problem. What is First Conversion Optimization? Within the past month or so, Meta rolled out the ability to optimize for First Conversions. Prior to that point, First Conversion was only available as a reporting option when... Read more »

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