Social Media Today

• Meta’s lack of consumer trust could derail its AI plans

  

  Owner Mark Zuckerberg’s latest manifesto outlined his vision of an artificial intelligence-enabled future, but the company first needs to restore its reputation.

• LinkedIn playbook offers guide to optimizing for AI

  As more people turn to chatbots for answers, the professional platform’s new playbook features tips on how to boost credibility via artificial intelligence citations.

• Google Ad and Analytics add more AI tools

  Updated displays and notes offer easy access to information and new benchmarking features provide performance insights.

   

• Snapchat ads pharma ad disclaimer links

  Promotions will support multi-CTA attachments and allow health brands to include important safety notes in the app’s in-feed display.

• Meta adds dedicated ad exclusion audiences

  The option will help brands avoid reaching people who don’t want to see their promotions or people who legally cannot be targeted.